Union of Chambers and Commodity Exchanges of Turkey

Creative Economy Summit will strengthen the sector


26.04.2024 / Ankara



Organized by the Union of Chambers and Commodity Exchanges of Türkiye (TOBB) Türkiye Creative Industries Council, Türkiye's first “Creative Economy Summit”, which will last for 2 days, started at TOBB Twin Towers. TOBB President M. Rifat Hisarcıklıoğlu said that the summit will enable the sector to announce public supports more effectively and to develop potential collaborations.​

Pointing out that the input of creative industries is innovation and the output is intellectual property rights, Hisarcıklıoğlu stated that rapidly developing technology and artificial intelligence have started to offer important opportunities to the sector.

Hisarcıklıoğlu said that it is also important for the state to support the potential in the sector and added: “Especially in the TV series and cinema sectors, the projects pioneered and supported by the state have been very successful. TV series produced in Türkiye are watched by nearly 500 million people in 150 countries from New Zealand to Brazil. Our TV series and movies can easily find a place on the world's biggest platforms.”

Pointing out that creative industries are not just about TV series and movies, Hisarcıklıoğlu said that the other 15 sub-sectors should be taken into consideration with the same importance.

Hisarcıklıoğlu stated that it is important to increase the added value produced by the sector by directing state support to all sub-sectors of this industry and said, “In the global economy, the importance of elements such as intellectual property, copyright and patents that do not pollute the environment and enable the production of value-added products is increasing day by day. The total size of the sector worldwide exceeds 2 trillion dollars. Türkiye's creative industries sector ranks 8th among developing countries in terms of volume.”

Pointing to the importance of public institutions and the private sector working in harmony to increase the volume of creative industries, Hisarcıklıoğlu said:

“For this purpose, our Creative Industries Sector Council acts as a bridge between the public and the private sector. Our Council has voiced the rights and laws of our sector in every environment and ensured that many issues are brought to the agenda before our public institutions. As TOBB, we will always continue to stand by the creative industries sector. In this sense, I think it is very important for the government to give more space to the creative industries in its promotional efforts. We should focus on training and support programs to become the leader of the content economy that spreads around the world, especially through digital communication channels.”

- Deputy Minister of Industry and Technology Zekeriya Coştu

Zekeriya Coştu, Deputy Minister of Industry and Technology, said that creative industries are at an important point for both the world economies and the country with the added value potential they create in other economic activity areas.

Stating that the number of Technoparks in Türkiye has exceeded 100 in the last 20 years, Coştu said: “Among more than 10,000 companies in these centers, approximately 900 companies are active in different fields of creative industries. We are trying to contribute to more than 900 companies in the sector with many elements ranging from insurance premiums to grant support in the projects they carry out. We have provided more than 38 billion liras to the creative industries ecosystem in both technoparks and design centers.”

Pointing to the importance of being not only a user of technology but also a producer of it, Coştu emphasized that Türkiye is a country that has proven its capacity, competence and success in technology development.

Coştu stated that the Ministry is ready to support the creative industry ecosystem in the development of both artificial intelligence applications and Turkish big language models.

- Deputy Minister of Trade Volkan Ağar

Deputy Minister of Trade Volkan Ağar also noted that creative industries in the world have become a major area of economic productivity with intensive intellectual property, high economic added value, and the ability to create a wide range of income and employment.

Stating that creative industries in Türkiye provide high added value to the country's goods and exports, Ağar said that the sector contributes significantly to the “new generation export” vision.

Ağar pointed to the sector report published by the United Nations (UN) Conference on Trade and Development (UNCTAD) and continued as follows:

“According to the report, we see that in 2020, global creative product exports reached 524 billion dollars with a 3 percent share in total goods exports and global creative service exports reached 1.1 trillion dollars with a 21 percent share in total service exports. In terms of creative goods exports, Türkiye's exports in 2020 amounted to 9.3 billion dollars with a share of 1.8 percent in global creative goods exports. In 2023, our country's creative product exports amounted to 14.9 billion dollars.”

Deputy Minister Ağar also provided information on the sector's current position in service exports and said, “Our productions in the genres of series, feature films, animations, documentaries and program formats have risen to a remarkable position in the global market in the last 20 years, competing with the productions of countries such as South Korea, India and Brazil, which are our competitor countries after the United States of America on a global scale. In 2012, our country was able to export approximately 70 productions to 39 countries, and today, with a wide range of content averaging more than 1,500 productions per year, our productions meet with more than 800 million viewers in more than 150 countries in many different geographies from the Middle East to Latin America, from Southeast Asia to Africa, from Europe to North America.”

- TOBB Türkiye Creative Industries Council President Ata Kavame

Ata Kavame, President of TOBB Türkiye Creative Industries Council, pointed out that the sector is the gateway of hundreds of thousands of people and that young people constitute the focal point.

At the summit, panels will be organized on various topics such as the economic impact of creative industries, government support, artificial intelligence, innovation, export-oriented trade and Türkiye's dominant role in this field.

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