Union of Chambers and Commodity Exchanges of Turkey

E-commerce support to 11 earthquake-affected provinces

03.04.2024 / Ankara

The Union of Chambers and Commodity Exchanges of Türkiye (TOBB) President M. Rifat Hisarcıklıoğlu and Minister of Trade Ömer Bolat attended the launch of the “Earthquake Region E-Business” campaign, which was prepared with the Union of Chambers and Commodity Exchanges of Türkiye (TOBB) under the leadership of the Ministry of Trade in order to revitalize trade in cities affected by the earthquakes centered in Kahramanmaraş.​

Amazon Türkiye, Akakçe, Armut.com, Askon Design Center, Azall, Ciçeksepeti, ENUYGUN, Facebook, Getir, Hepsiburada, iLab, Letgo, Migros, Obilet, PttAVM, Sahibinden, Ticimax, Trendyol, Turkcell, Vodafone and Yemeksepeti participated in the campaign.

Speaking at the launch ceremony attended by TOBB Türkiye E-Commerce Council President Ozan Acar and representatives of 20 companies that will take part in the campaign, TOBB President M. Rifat Hisarcıklıoğlu stated that perhaps the most important activity that can be done for the rapid recovery of the earthquake region will be the studies that will directly affect production and trade life, “In this sense, we should make the most efficient use of the opportunities offered by technology and the digital age. According to the latest data announced by the Ministry of Trade, the volume of e-commerce reached 652 billion liras in the first 6 months of 2023. The share of e-commerce in general trade exceeded 20 percent for the first time. This means that consumers now prefer the digital environment.”

- “The campaign will continue for 3 months”

Pointing out that the campaign will continue for 3 months, Hisarcıklıoğlu said, “Our 20 E-Commerce Council Member companies will offer various supports to our local producers and sellers in the earthquake zone. With the campaign, our e-commerce companies undertake that no commission and service fee will be charged for 3 months from companies located in the earthquake zone and will sell on e-commerce platforms. In addition, advertising support will be provided in order for the sellers and products in the region to stand out throughout the country and increase the amount of sales.”

“Priority will be given to the sale of products prepared by women entrepreneurs and geographically marked products”

Emphasizing that priority will be given to the sale of products prepared by women entrepreneurs and geographically marked products during the campaign period, Hisarcıklıoğlu said, “These products will be highlighted with a separate label. Thus, consumers from 81 provinces will have easier access to these products. Our e-commerce companies will also guarantee the purchase of local products within the scope of this campaign. In addition, food package support will be provided for those in need.”

- Trade Minister Ömer Bolat

In his speech, Minister of Trade Ömer Bolat said that they had launched the E-Solidarity campaign in order to contribute to the development of the earthquake region.

Bolat stated that in addition to the works carried out by the Ministry of Commerce, the 'Earthquake Relief Mobilization in E-commerce (E-Mobilization) was launched with the participation of 75 enterprises in total, and said, “Within the framework of the relief mobilization, 4,716,579 products worth 397,076,249 Turkish Liras in total were sold through e-commerce platforms in order to help the earthquake region.”

Bolat noted that with the E- Solidarity campaign, they aim to build a sustainable e-commerce ecosystem in the earthquake region, to introduce national riches to the international arena and to introduce the products of tradesmen and SMEs who have not yet met e-commerce to brand new markets.

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