TOBB President M. Rifat Hisarcıklıoğlu attended the press meeting of the announcement regarding the protocol between the Alaşehir Chamber of Commerce and Industry (ALTSO) and the Turkish Airlines (THY) to treat 1 million passengers with Alaşehir Raisin packets.
"/>10.05.2012 / İstanbul
TOBB President M. Rifat Hisarcıklıoğlu attended the press meeting of the announcement regarding the protocol between the Alaşehir Chamber of Commerce and Industry (ALTSO) and the Turkish Airlines (THY) to treat 1 million passengers with Alaşehir Raisin packets.
In his speech, TOBB President Hisarcıklıoğlu expressed the happiness he felt as a businessmen and the president of the business world and said, “I’ve stressed 2 points for years: Branding and culture of unity. I’ve said that we can make our cities more prosperous by increasing these. Today, we are signing a protocol which is brought to reality by the vision of branding and unity. We will lay the foundation of cooperation between a local brand of Turkey and an international brand.
- “Sultaniye raisins take wing”
“Thanks to this important cooperation, Alaşehir’s Sultaniye raisins will take wing,” said Hisarcıklıoğlu and that the world’s highest quality raisins, Alaşehir’s Sultaniye raisins have taken the support of the Turkish Airlines behind them.
Hisarcıklıoğlu said, “Carrying 35 million passengers per year, THY will treat its domestic flight passengers with Sultaniye raisins. This way, Sultaniye raisins will receive the exposure they deserve and THY will be able to treat their passengers with the world’s most delicious raisins.
- Thanking the contributors
Hisarcıklıoğlu congratulated Alaşehir Chamber of Commerce and Industry President Mustafa Seyhan for 2 years of hard work he has put in to this project.
TOBB President Hisarcıklıoğlu also thanked the THY General Director Temel Kotil and KOSGEB President Mustafa Kaplan for efforts.
- The importance of branding
Drawing attention to the fact that there are 400,000 local goods in Turkey, Hisarcıklıoğlu stated that these aren’t branded, but branded by countries who buy them from us.
Alaşehir Chamber of Commerce and Industry President Mustafa Seyhan stated that Turkey is the 2nd in the world in terms of raisin production.
- Symbolic delivery
The symbolic first delivery of the 1 million 25gr. Sultaniye seedless raisins was made by the President of the Alaşehir Chamber of Commerce and Industry Mustafa Seyhan to the General Director of Turkish Airlines Temel Kotil.
Attending the meeting held at the İstanbul Chamber of Commerce were TOBB President M. Rifat Hisarcıklıoğlu, THY General Director Temel Kotil, Manisa Assembly Rep. Prof. Dr. Muzaffer Yurtdaş, TOBB Board Vice President and İstanbul Chamber of Commerce Board President Murat Yalçıntaş, İstanbul Chamber of Commerce Council President İbrahim Çağlar, Alaşehir TSO President Mustafa Seyhan and KOSGEB President Mustafa Kaplan.
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