Union of Chambers and Commodity Exchanges of Turkey

Under the leadership of the Union of Chambers and Commodity Exchanges of Türkiye (TOBB), specialization trainings are starting to increase qualified manpower in e-commerce and to contribute to the digitalization process of SMEs. Under the coordination of TOBB; Amazon Türkiye, Trendyol, Yemeksepeti, Askon Design Center, Hipotenüs, Ideasoft, Ticimax and TOBB ETÜ SEM will be given with the cooperation and contributions of e-commerce expertise trainings will start on July 17 on the online platform.

The project aims to provide e-commerce training to a total of 500 people within 1 year. There will be at least 40 people in a training group. TOBB ETU Continuing Education Center (SEM) instructors will provide 34 hours of the total 52-hour online training, and the rest will be provided by expert private sector representatives who work professionally in the sector.

- Successful participants will receive certificates

The E-Commerce Expertise Training project will increase qualified human resources in the e-commerce sector and enable SMEs to digitalize and start e-commerce. The project will also support increasing the sales capability and volume of individuals or businesses.

The project, which is owned by the TOBB Türkiye E-Commerce Council, aims to provide both theoretical and practical information to the participants simultaneously with the lectures given by academics and sector representatives. In addition, the trainings offer an important source of capacity building both for those who want to start a new business in the field of e-commerce and to meet the employment needs of existing e-commerce companies. According to the evaluation to be made at the end of the project, successful participants will receive a certificate from TOBB ETÜ SEM.

- Opportunity for earthquake victims to attend trainings free of charge

Within the scope of the E-Commerce Specialization Training Project, free training will also be provided for those affected by the earthquake that occurred on February 6 and grieved the whole country. Earthquake victims who want to specialize in e-commerce will be given free training by TOBB ETÜ SEM in classes within the predetermined quota. Participants will be able to register online at https://www.sem.etu.edu.tr/egitim/e-ticarette-uzmanlik-egitimi.

- Full support from e-commerce companies

Ediz Habip, General Manager of Amazon Türkiye Marketplace: “Supporting small and medium-sized enterprises is a fundamental part of our activities as Amazon. In this direction, as Amazon Türkiye, we are very happy to support the E-Commerce Expertise Training program, which came to life under the leadership of TOBB Türkiye E-Commerce Council. We believe that this training program, which will strengthen the experts who want to develop their careers in the e-commerce sector and the digitalization journey of SMEs in Türkiye, will make a significant contribution to the development of the sector and more SMEs to benefit from the advantages of e-commerce.”

Trendyol Executive Board Member Ozan Acar: “We aim to contribute to Türkiye’s digitalization by sharing our knowledge and experience. We contribute to the e-commerce development of our sellers with Trendyol Academy, our training platform that we launched to contribute to their adaptation to e-commerce. On the other hand, we provide technology and e-commerce consultancy to businesses in the earthquake zone with the ‘Order Hope’ program, which we launched to contribute to local producers, sellers and craftsmen in the disaster zone. With this cooperation with TOBB, we will both support more SMEs to digitalize and step into e-commerce and continue to heal the wounds of the disaster zone with solidarity.”

Yemeksepeti CEO Mert Baki:  “E-Commerce Expertise Training Project aims to increase qualified human resources in the e-commerce sector and contribute to the digitalization process of small and medium-sized enterprises under the leadership of TOBB Türkiye E-Commerce Council. In addition to the financial support we offer as the main supporter, our executives will make presentations on ‘the place of data in fast trade’, ‘relationship management with business partners in fast trade, business partner experience development and growth strategy’, ‘ideal user experience design in fast trade’ in these trainings and share their knowledge and experience with the participants.”

İsmail Okan Konyalıoğlu, General Manager of Askon Design Center: “This program, prepared with the contributions of TOBB and its business partners, will offer its participants a blended form of theory and current practice. We believe that this program, which provides the opportunity to ask questions one-on-one in the light of current experiences, is an opportunity for both individuals and SMEs considering positioning in digital media”.

Kemal Çatmakaş, General Manager of Hipotenüs: “In the TOBB training, we will also talk about cases that include our or our customers’ experiences in our 21-year e-commerce infrastructure adventure. We will provide the participants with not only information but also conceptual training. Although the topics we will explain within the scope of this training will be exemplified specifically for Hipotenüs, it will contain important details that apply to the entire e-commerce ecosystem.”

IdeaSoft CEO Seyhun Özkara: “The e-commerce ecosystem is growing day by day and the need for qualified labor force is increasing in parallel. However, today, millions of employment potential cannot be used due to the lack of specialized personnel. E-commerce businesses also need specialized personnel. As IdeaSoft, we are now cooperating with TOBB after universities for the employment of specialized workforce in the e-commerce sector.”

Ticimax Founder CEO Cenk Çiğdemli: “This project brings together practical and theoretical knowledge as a training program that both academics and industry stakeholders will carry out together. Due to this feature, it will fill an important gap in the sector. The shortage of experts in e-commerce is an important problem. The employment gap in this field is growing day by day. One of the goals of this project is to close this gap rapidly under the leadership of TOBB Türkiye E-Commerce Council.”