Union of Chambers and Commodity Exchanges of Turkey

According to the Global Innovation Index 2022 Report prepared by the World Intellectual Property Organization, Türkiye has risen 14 steps as of 2020 and ranks 37th among 132 countries, Zeydan said, adding that Türkiye has the potential to grow as innovative as China.

TOBB Türkiye Creative Industries Council President Ali Ata Kavame said that they aim to turn the country into a "creativity hub center" all over the world. In his speech at the opening of the event, Kavame said that they came together to emphasize the importance of creative and cultural economies in Türkiye and to find solutions to the obstacles that slow down the development of the sector.

- The goal of making Türkiye a hub center

Stating that the series of events they plan to hold in 30 different locations in the country will form the capillaries of the International Creative Summit to be organized for the first time in İstanbul in April next year, Kavame said, "We aim to make Türkiye a center of creativity all over the world with the experience we have gained."

In the sessions held after the opening speeches, the production process of advertising, the main ideas and the volume of the sector in the world were discussed.